Five Ways to Build Generational Wealth

May 28, 2024 | Financial Planning

Generational wealth isn’t just about monetary assets; it’s about creating a legacy that ensures the financial well-being and peace of mind for your family for years to come.

This journey begins with intentional planning, open communication, and a steadfast commitment to shared values.  And each principle offers actionable insights to guide you on this transformative journey.

Let’s embark on this path together, embracing the opportunity to shape not only our financial futures but also the well-being and fulfillment of generations to come.


1. Speak Up and Openly

Money conversations should be normalized within families, fostering an environment where everyone feels more comfortable asking questions and gaining valuable perspective. These invaluable conversations provide an opportunity for children to develop financial literacy skills, parents to create a supportive and trusting environment, and everyone to better appreciate the value of hard work and importance of financial freedom. And yes, while there may be certain subjects that are best discussed at different ages, the idea here is that these conversations have a place at the table.

What Can I Do?
  • Parents and/or Guardians, you could prioritize being unified about your finances and how you will discuss financial matters with your children to ensure a solid and supportive front.
  • Empower your family by explaining the rationale behind various financial decisions and involve them in age and maturity-appropriate financial planning.
  • Create an atmosphere where questions about wealth are welcomed and addressed with curiosity, transparency, and respect.

2. Incentives Done Right

Using money to motivate people might work like a charm… in the short run. But if we lean too heavily on it, this method can backfire. It’s like relying too much on dessert to get through a meal – it might satisfy you temporarily, but it’s not great for your overall health in the long run. So, if we want to keep our family engaged and intrinsically motivated for the long haul, we could avoid overusing monetary rewards and add balance with other rewards such as enjoying outings that specific family members enjoy (i.e. seeing a new movie or going on a fun hike), granting increased privileges, or allowing our children to have greater choice and autonomy with certain family decisions (i.e. to choose between 2-3 options for dinner or locations for the next family trip).

What Can I Do?
  • Encourage self-motivation by setting expectations around the importance of your family’s values (i.e. strong work ethic, leadership qualities, trustworthiness).
  • Share personal stories and reflections on financial decisions to illustrate your family’s underlying values and motivations. It’s like passing down wisdom from one generation to the next.
  • Foster an entrepreneurial spirit. Encourage your family members to follow their passions and go after what they really want in life. Whether it’s starting a business or pursuing a dream job, help them see that they have the power to make it happen.

3. Everyone Knows What Goes

Clear communication in estate planning can not only protect generational wealth from a practical standpoint but also safeguard family relationships, values, and legacy. When everyone knows what the plan is, it helps avoid mix-ups and keeps better peace in the family. Plus, it lowers the chances of having legal headaches and usually makes it easier to put your estate plan into action.


What Can I Do?
  • Take some time to write a wealth transfer Statement of Intent, explaining your hopes and plans for the family’s wealth in the future. This can provide context and guidance for the next and future generations.
  • Sit down with everyone and have some real talk about what it means to manage the family’s money and other property. Make sure everyone understands what is important to you and what they need to do to keep things going smoothly down the line.
  • When you’re talking with your family about the future, make sure you’re not just doing all the talking. Take the time to hear what everyone else has to say and consider their thoughts and feelings as you make decisions together.

4. Focus on Adaptive Learning

Recognize how each family member has unique personalities, aspirations, and learning styles. Then tailor their financial education to their unique learning styles and age/stages.  By empowering our loved ones to learn about money in ways that make sense to them, we can better foster practical skills, engagement, independence, and a culture of lifelong learning within the family.

What Can I Do?
  • When it comes to teaching about money, it’s not just about giving out information—it’s about finding the right time and way to share it. Let everyone explore and ask questions as they’re ready, and make sure the info you give matches where they’re at in life.
  • Think of life as a big adventure and encourage your family to try new things – learning from both their successes and failures. It’s like telling them, “Hey, it’s okay to take risks and see where they lead. You never know what amazing things might happen!”
  • Create hands-on learning opportunities that allow family members to practice financial skills in a safe and supportive environment. This could include setting up a mock budgeting exercise, organizing a family investment club, or involving children in specific household financial decisions.

5. What’s Yours is Mine

Setting up shared values and family rules isn’t just about making things stringent—it’s about making life easier for everyone. When everyone is on the same page about what matters and who does what, it helps them talk openly, agree on what they want to achieve, and sort out disagreements. Plus, this makes sure everyone feels heard and respected, which could bring you closer as a family.

What Can I Do?
  • First things first, define what really matters to your family. What do you value most? Whether it’s honesty, hard work, and/or helping others, agree on the things that guide your decisions and bring you together.
  • You could set up something like a family council where everyone has a say. It’s like making sure everyone knows what they’re responsible for and what to expect—and can make life run a whole lot smoother.
  • How about putting your values into action when it comes to money? Whether it’s saving up for something big (a family vacation) or investing in things that match your values (philanthropy), what you do with your wallets could reflect what you believe in. It fosters a culture of accountability and responsibility.
Remember, building generational wealth is not just about accumulating assets; it’s about empowering our dearest ones to thrive in every aspect of life.

By prioritizing open communication, fostering a culture of learning and growth, and grounding our decisions in shared values, we lay the groundwork for a legacy of prosperity that extends far beyond material riches. It’s ultimately about instilling values, nurturing resilience, and fostering a sense of purpose and fulfillment.

So, let’s commit to building a future where every member of your family can flourish, where dreams are realized, and where your collective legacy shines brightly for generations to come. Here’s to the journey ahead and the limitless possibilities it holds for everyone!

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Disclaimer: Pring Turner is a Financial Advisor headquartered in Walnut Creek CA, and is registered with the Securities and Exchange Commission under the Investment Advisers Act of 1940. The views represented herein are Pring Turner’s own and all information is obtained from sources believed to be accurate and reliable. This information should not be considered a solicitation or offer to provide any service in any jurisdiction where it would be unlawful to do so. All indices are unmanaged and are not available for direct investment. Past performance does not guarantee future results.