Beyond Index Funds: The Power of Individual Stock Investing

May 10, 2024 | Investing 101

With the increased popularity of index funds and ETF’s, does it still make sense to invest in individual stocks?

Funds have certainly made it easier to invest in the stock market. For instance, they are a great way to systematically invest 401K contributions with each paycheck.  But many professional investment advisors still prefer building portfolios by carefully selecting individual stocks.

Here are a few reasons why!

Custom Tailored Portfolios

Investors can tailor their portfolio to their personal risk tolerance, investment goals and emotional comfort levels, more so with a combination of individual stocks and other investment types rather than solely with funds.

Diversification

Academic studies[1] have demonstrated that investing in 20-25 individual companies can provide adequate diversification, when all economic sectors are represented correctly.

Potentially Higher Returns

Actively managing a carefully selected stock portfolio has the potential to generate better returns than the broad stock market, especially during a market downturn. Better yet, a portfolio containing only the highest quality companies may provide better returns with less risk.

Greater Control

Complete control over stock selection, position size, and timing of investment decisions allows for a more personalized investment strategy.  For instance, they can choose to favor or avoid certain investment factors such as growth, value, income, small, large, or U.S vs. international holdings.

Income

If growing income streams are a part of your investment goals, you may benefit from investing in select stocks that pay above-average dividends and have a history of raising them each year. On the other hand, if you are in the wealth-building stage of life, you can automatically reinvest dividends to compound your investment returns.

Tax Efficiency

With individual stock ownership you control the timing and realization of capital gains and losses. Tax loss harvesting strategies are an important way for investors to reduce their tax income bill.

Inflation Protection

Inflation is a saver’s worst enemy, and combating it is crucial. One of the best defenses against inflation is to own businesses. You can read our article, A Golden Way to Protect Yourself from Inflation for more on this important strategy.

Takeaway

There could be a place for both index funds and individual stocks in your investment portfolio.  In fact, many professional advisors prefer the more customizable strategy of building high quality, diversified stock portfolios with individual companies. While at Pring Turner, we continue to use a highly personalized combination of the two in managing our client’s hard-earned wealth.

[1] Source: A Random Walk Down Wall Street – Burton Malkiel

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DISCLOSURES: Pring Turner Capital Group (“Advisor”) is an investment adviser registered with the U.S. Securities and Exchange Commission. The views expressed herein represent the opinions of Advisor, are provided for informational purposes only and are not intended as investment advice or to predict or depict the performance of any investment. These views are presented as of the date hereof and are subject to change based on subsequent developments. In addition, this document contains certain forward-looking statements which involve risks and uncertainties. Actual results and conditions may differ from the opinions expressed herein. Statements regarding portfolio positioning are intended to reflect our general investment philosophy and not the performance or composition of any individual client account. Individual client performance will vary based on their own risk objectives; please see your individual statement for your specific return calculations and performance. Forward-looking commentary, including references to the economy, interest rates, or portfolio outcomes, is based on information believed to be reliable at the time of writing but cannot be guaranteed. All external data, including the information used to develop the opinions herein, was gathered from sources we consider reliable and believe to be accurate; however, no independent verification has been made and accuracy is not guaranteed. Neither Advisor, nor any person connected with it, accepts any liability arising from the use of this information. Recipients of the information contained herein should exercise due care and caution prior to making any decision or acting or omitting to act on the basis of the information contained herein. Past Performance is no guarantee of future results. ©2026 Pring Turner Capital Group. All rights reserved.